Rochdale AFC has secured an extended sponsorship deal with Smith & Britannia Metals, solidifying the partnership through the end of the 2027/28 campaign. The partnership, which began with Smith Metals sponsoring the Family Stand and Britannia Metals sponsoring the dugouts during last season's promotion campaign, has now been extended through to the end of the 2027/28 campaign.
What happened?
Smith Metals, who sponsor our Family Stand, have been a recognisable partner of the Club for a long period of time. Britannia Metals, part of the same group of companies, sponsored our dugouts during last season's promotion campaign. Following the summer renovation of the Crown Oil Arena dugout areas, the partnership has now been extended through to the end of the 2027/28 campaign.
Why it matters for Rochdale
The partnership is a significant boost for the club, providing financial support and enhancing the fan experience. Russ Baker, Commercial Director at Smith Metals, commented: "Community has always sat at the core of our values at Smith Metals & Britannia Metals, so growing our support for Rochdale AFC felt like a natural next step. It's a chance to walk alongside the Club and town as they continue an exciting journey forward.
What comes next?
The partnership will continue to support the club through the end of the 2027/28 campaign. Jamie Stoddart, Rochdale AFC Commercial Sales Manager, added: "We are delighted that Britannia Metals & Smith Metals have extended their sponsorship with us. The dugouts have made a huge aesthetic improvement to the ground and now provide a brilliant platform for a brilliant business.
League standing and upcoming fixtures
As of today, Rochdale AFC is 23rd in League Two, with 0 points from 1 game, and a recent form of L. The next fixture is against York (away) on 2027-02-27. Goals this season have been scarce, with 0 scored and 3 conceded, resulting in a -3 goal difference.
Conclusion
The extended partnership with Smith & Britannia Metals is a significant development for Rochdale AFC, providing financial support and enhancing the fan experience. The partnership will continue to support the club through the end of the 2027/28 campaign, and fans can look forward to an exciting season ahead.
