Rochdale has launched a new behind-the-scenes YouTube series, 'Behind The Sign', giving fans an exclusive look at life inside the Crown Oil Arena. The pilot episode, released today, takes viewers to Platt Lane Sports Complex as the first team prepares for their Sky Bet League Two season opener against Newport County. Next fixture: vs York (away, 2027-02-27).

What’s in the first episode?

The debut episode offers a tour of the ongoing work in the club’s catering kiosks ahead of the first home match against Crawley Town. It also features Bluebird Care Rochdale, the club’s new added time sponsors for the 2026/27 campaign. Fans can expect stories, updates, and unseen footage in future episodes.

How can fans get involved?

Rochdale invites fans to share their feedback or suggest content ideas for the series. Those interested can email media@rochdaleafc.co.uk with their thoughts.

What’s next for Rochdale?

With the new season underway, Rochdale will continue to provide fans with engaging content through 'Behind The Sign'. The series will air every Friday on the club’s official YouTube channel.