Rochdale AFC has formed a new commercial partnership with Financial Solutions, appointing the mortgage and protection advice specialist as the club's official financial solutions partner. The deal was reported this week by The Intermediary and will see the company's branding appear around the Crown Oil Arena.
Financial Solutions' involvement will be visible immediately, with a branded ball plinth to be used at Rochdale's next home match against Gillingham. The referee will collect the match ball from this plinth before kick-off. A key benefit for supporters is that season ticket holders will gain access to free, no-obligation mortgage and protection advice from the firm's advisers. James Allwork, the principal financial adviser at Financial Solutions, said the company is "proud to partner with Rochdale AFC and support a club at the heart of our community."
What does the partnership mean for fans?
Season ticket holders are the direct beneficiaries of this agreement. They can now contact Financial Solutions for complimentary consultations on mortgages and protection insurance. This service is offered with no obligation to purchase any products. The partnership is designed to run for years to come, indicating a long-term commitment from both the club and the financial firm.
Commercial sales manager Jamie Stoddart highlighted the growing list of club associates. "We are building an impressive roster of sponsors and partners and are thrilled to add Financial Solutions as our Official Financial Solutions Partner," Stoddart said. The collaboration represents a typical commercial move for a League Two club, seeking to provide added value to its most loyal supporters while securing a revenue stream.
How does this fit with Rochdale's current season?
The off-field deal arrives as Rochdale navigates a challenging start to the 2026-27 League Two campaign. The team currently sits 19th in the table with just three points from their opening four matches. Their record shows one win and three losses, with a recent form guide reading WLLL. In those games, they have scored four goals but conceded six, resulting in a minus-two goal difference. They are already six points behind early leaders Bristol Rovers. Fans can track the team's progress in the standings throughout the season.
What is next for the team on the pitch?
Attention now turns to an important away fixture. Rochdale travels to face Walsall on September 12th. This presents a tough test, as Walsall currently occupies 3rd place in the league. Preparing for such matches is a constant focus, and details on all future opponents can be found on the club's fixtures page. The squad will be looking to improve on both their defensive record and their points tally as they seek to climb the table.
The partnership with Financial Solutions is now part of the club's operational landscape. Its branding will be a fixture at the Crown Oil Arena for the foreseeable future, starting with the upcoming home game against Gillingham.
