Rochdale AFC has announced a new partnership with Bluebird Care Rochdale, with the homecare service becoming the club's first-ever Added Time sponsor. The deal will see Bluebird Care's logo appear on the Crown Oil Arena scoreboard when added time is announced at the end of each half, as well as their company name being announced over the PA system. Their logo will also feature on in-match social media posts that feature added time from all First Team fixtures. Beryl Keogh, Franchise Owner of Bluebird Care Rochdale, commented: “At Bluebird Care Rochdale, we believe time is the greatest gift that you can give. That’s why we’re so proud to support added time at Rochdale AFC, because here in our community, just like in care, those extra moments can make all the difference.” Jamie Stoddard, Commercial Sales Manager, added: “In the modern game, added time is pretty much guaranteed, and often provides us as fans with some of our most memorable moments. Last season being the best example there ever was from a Dale perspective. “I’ve always felt there’s a real synergy with added time and certain sectors or brands, and Bluebird Care Rochdale are a perfect fit, so we are delighted to bring them into the fold as our first-ever Added Time sponsor. We welcome John, Beryl and the team at Bluebird Care Rochdale and look forward to a brilliant season.” The partnership is a great boost for the club, especially with the new season just around the corner. League standing (final 2025 table -- new season not yet under way): 2nd in England National League, 106 pts, 33W-7D-6L from 46 games, recent form DWWDL. Goals this season: 88 scored, 41 conceded (+47 goal difference). Title race: 2 points behind leaders York. Next fixture: vs Port Vale (at home, 2027-01-30).